When you see staples on the side of a trade pub …

… you can tell the page count is down.

I received an automotive engineering trade publication today with a stapled binding. I’ve seen this during other recessions, and that means ads, and content, are cut back.

As I flipped thru it, I started noticing how articles were on facing pages. Hmmm. Now fully aware, I noticed the only ads were by supporting groups. I got to the back of the magazine, and the advertiser’s list showed just six companies. SIX.

(Four of those were cover/premium positions, meaning only two ads in the actual meat of the publication.)

That’s almost as scary as taking a drive thru the city of Flint, here in Michigan.

2 Replies to “When you see staples on the side of a trade pub …”

  1. What do you think of Seth Godin’s prediction that “there will be no significant newspapers printed on newsprint in the US by 2012” (in his post http://sethgodin.typepad.com/seths_blog/2009/04/sixty-to-zero.html)?

    Obviously this would mean an even bigger change in print trade publications than those we’re seeing now caused by the recession…Thomas went web-based years ago; do you think the rest of these publications can evolve to fit a new medium, that many will shut down, or that Seth is wrong and they won’t need to?

  2. What do you think of Seth Godin’s prediction that “there will be no significant newspapers printed on newsprint in the US by 2012” (in his post http://sethgodin.typepad.com/seths_blog/2009/04/sixty-to-zero.html)?Obviously this would mean an even bigger change in print trade publications than those we’re seeing now caused by the recession…Thomas went web-based years ago; do you think the rest of these publications can evolve to fit a new medium, that many will shut down, or that Seth is wrong and they won’t need to?

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