… you can tell the page count is down.
I received an automotive engineering trade publication today with a stapled binding. I’ve seen this during other recessions, and that means ads, and content, are cut back.
As I flipped thru it, I started noticing how articles were on facing pages. Hmmm. Now fully aware, I noticed the only ads were by supporting groups. I got to the back of the magazine, and the advertiser’s list showed just six companies. SIX.
(Four of those were cover/premium positions, meaning only two ads in the actual meat of the publication.)
That’s almost as scary as taking a drive thru the city of Flint, here in Michigan.