A trade pub's ugly home page

Posted on July 15, 2009 by Dave J.

Let’s assume that digital is the future of Trade Publications. If you want to ponder how much work its going to take to get there, take a gander at this publication’s home page:


click for full-view

Since it’s cut-off at the bottom (the page is 3800 px tall), let me tell you that there are 53 links in the left-hand navigation, plus they are repeated across the bottom of the page as a sitemap.

Of course there is a pop-up asking you to subscribe when you first land on the page.

But it is the 30 separate content areas in the main section of the home page that worries me (and each of those may have multiple items). What a cluttered, unfocused home page!

We’ll say that this is just a visual symptom of the internal challenge truly ‘going digital’ is going to require. Starting from scratch doesn’t look like such a bad idea.

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  • b2bsupplier

    in some points I agree with the author. About havigations: there is a rule of "3 clicks": all the information should be 3 likn from a visitor (in any page). Too much likns, to much "heavy pictures".

  • b2bsupplier

    in some points I agree with the author. About havigations: there is a rule of "3 clicks": all the information should be 3 likn from a visitor (in any page). Too much likns, to much "heavy pictures".