Written last Monday at 3:30pm while waiting for my show-crate to arrive at our booth at Moscone Center:
- Trade show setup is unnatural combination of union guys and marketers.
- Marketing managers who want large flat-panels in the booth, probably also want flat panels for their house. Coincidence?
- What’s worse: missing your flight, losing your luggage, or you show crate not showing up?
- You pay for multiple power outlets at $250 each and find the junction box with six outlets is right behind your booth.
- Business cards? Yep those are in my desk’s right-hand drawer. Doh!
- No one back home thinks what you are doing is really work.
- That Windows XP log-in chime the whole floor can hear? Congratulations, you AV system is working perfectly.
- Hmm. Why didn’t I ‘need’ a flat panel in my home booth?
- It really saps your enthusiasm for a show when the padding for the carpet costs more than the carpet itself. Really!
- Why am I paying for an hour of labor I don’t need, while everyone else at the show seems happy hiring two union guys for the whole day?
- How much did you budget for the candy in your candy-bowl? Five bucks? Wow, you’re under budget, too? Good job :\
- Cool logo … Cool booth. Now what is it you exactly do?
After three days, I wish I had ordered the carpet padding no matter the cost.

kachelmann wetter
deutsches wetter