A good read

This article is a good review of “search marketing” for B2B sites.

SearchDay – Search Engine Marketing Boosts ROI for B2B Sites – 6 November 2002
A sample: “The difference between B2C and B2B search marketing is the research,” says Ben Lloyd, Account Supervisor for Young and Roehr Group, a B2B marketing communications company. “You have to weed out the consumer searches.”