It’s been about a year since ThomasNet.com was debuted. (Read my comments-and some by my readers-about the site here.) Part of the debut was an appropriate contest to give away an OC Chopper.
Well, now that the motorcycle is given away, MarketingSherpa has blogged how ThomasNet promoted the contest and managed the launch of the new site.
“The idea was less-far-fetched than you might think. ‘All the parts on the Chopper can be sourced on ThomasNet,’ explains Higgins. ‘And small machine fabrication shops, like OCC, are part of our target audience.'”
The article is probably of most interest to Thomas watchers and those considering contests as part of a promotion of a site relaunch.
Read more (full article now $3): MarketingSherpa.com: