The two magazines I read regularly are Men’s Health and Wired. They feed my brain in small chuncks and expose me to useful and/or facinating information. Wired is worrying me…
RANT:
Did you notice that Wired was a little skinnier last month? Not thinner, skinnier. The magazine is no longer an oversized publication. According to a note in the magazine, it now ‘conforms’ to industry standard size. I disliked it, but accepted it without too much thought at the time.
Today I get a mailing at work to subscribe to Wired for $10. Friggin ten dollars! I don’t know what I used to pay, but ten dollars is chump change for something as great as Wired Magazine. I freaked out.
A great value? Yes. Will they sell more magazines at ten dollars? Maybe. Will they save money conforming in size. Probably.
But here is my realization: Obviously they don’t think their magazine is special anymore.
What next? No more use of flourescent and metallic inks? No more infoporn? Wahh!!!
I don’t want my ten dollars buying a shell of the magazine it used to be. I want it big, bold, beautiful. Unfortunately, I suspect that Wired has jumped the shark.
I think Wired jumped shark in ’98 or so, however, I’m with you on Men’s Health.
I think Wired jumped shark in ’98 or so, however, I’m with you on Men’s Health.
I was gonna say when Negroponte left, but that was 1998.
I was gonna say when Negroponte left, but that was 1998.
Very interesting issue to bring up. Premium pricing totally changes our perception as to how “good” or “exclusive” something is…Look for a write up on this posting on http://bentleycollegemarketinghonors.blogspot.com/ this week, Dave 🙂
Very interesting issue to bring up. Premium pricing totally changes our perception as to how “good” or “exclusive” something is…Look for a write up on this posting on http://bentleycollegemarketinghonors.blogspot.com/ this week, Dave 🙂