So I was at the TS2 show this week. This morning I get an email from the lead-swipe company Expo Exchange.
“To help you gain the maximum value from the event, we are inviting you to make use of a new attendee service – ExpoCard Visit Tracker – which contains the contact information for the exhibitors you visited during the event. This information was compiled by virtue of your use of the ExpoCard lead retrieval system used by our exhibitors. This service will allow you to be proactive in following up with those exhibitors you spoke to during the event.”
How many times after a show have you tried to remember that company with the cool product? It was too early to get a call or literature back…or the company never followed up. Now you get a handy list of folks who swiped your attendee badge. Very nice!
(Of course it won’t work for the exhibitor who asked for my business card and then stapled it into a notebook.)
That’s a great idea they have. I’m with you, I always need access to the information and the companies I’m interested in never follow up. Great extra effort on their part for such a low cost.
That’s a great idea they have. I’m with you, I always need access to the information and the companies I’m interested in never follow up. Great extra effort on their part for such a low cost.
That’s a handy tool I’ll have to look into. Finding info on those I met at trade shows to follow-up with has always been a hassle. This tool could be the solution.
That’s a handy tool I’ll have to look into. Finding info on those I met at trade shows to follow-up with has always been a hassle. This tool could be the solution.