Once again, BtoB Magazine sent out a reader survey to review advertisements in their latest issue. And just like my post last year, it is appalling when you slow down and put a critical eye on these ads. They surved up thirteen for me to review–I’ve dubbed two excellent and three poor.
Click on the small image below to see the whole ad.
| Excellent ads | Poor ads |
TechTarget: They have one message and they communicate it clearly. |
Cheetahmail: The ad is ugly and takes three paragraphs to get to thepoint. |
Global Intelligence: It says what they do and give specifics about costs. Confident without swagger. All in B&W. |
Davis Harrison Dion: If these guys do branding, their ad certainly doesn’t prove it. |
CTIA: What a jumbled ad. And poorly written. |
The “Copy Chasers” really need to get after their own advertisers!