I got this email last week (edited down):
Dear David, At Microsoft adCenter, our goal is to help you attract more customers and maximize your search ROI while saving time. That’s why we’re offering you free one-on-one assistance from an adCenter representative. … An adCenter representative will be calling soon to discuss how to improve your search campaigns.
Oh geez, I thought. #3 is going to call, maybe, and if they do, it will probably be a telemarketer trying to set up an appointment or cross-sell or some hassle.
The call
I ended up talking to Cory this morning and he was prepared, approachable, and gave useful ‘ideas’ to tinker with my campaign without talking down to me, or forcing me to log in and follow him click-by-click.
At the end Cory gave me his number, and it was written down by yours-truly in appreciation of his professionalism and potential value.
Smart!
If others like me ignore our MS AdCenter account, you gotta think that this is a smart strategy to get us to look again, improve our campaigns, and see results that (hopefully) we will take notice of. Win-win results!
Honastly, who would have thought you would have a positive experience from anything to do with MS. But, bravo for them. Sounds like they are handling this the right way.
Honastly, who would have thought you would have a positive experience from anything to do with MS. But, bravo for them. Sounds like they are handling this the right way.