I guess I titled this series wrong. I really want to talk about the B2Blogosphere. I’ve complained about the ‘noise’ drowning out the ‘signal’. We need more ‘signal’, but what counts?
Getting some ‘Signal’–here’s the kind of things that I like in a blog post:
- Lists - Gotcha reading this post didn’t it?
- Waffling - Its okay to post questions without answers. Lets discuss the tough issues and figure out the possible solutions together.
- Train wrecks – The Internet gives us a chance to rubber-neck. It gives us a chance to learn from others’ mistakes and feel smarter for not making them.
- Level 6 – In the seven levels of change, Level 6 = Different. This is what Seth pushes us to toward.
- Hacks - Make me work smarter. Save me hassles. Yay.
- Stories - Facts are boring…tell me a story about the facts instead.
- New Stuff – Okay, I’m tired of posts about iPhones, but most posts about new things help me feel aware of the world around me.
- Stuff from Left Field – Surprise works, too. Boing Boing’s theme of ‘wonderful things’ is a great example.
- Attitude - What’s your voice? Speak up if you want me to hear you.
- Links - Send me somewhere new. Back up your argument. Lead me down a path to learn more.
Okay, not a link to go with every point, but you get the idea. Probably sad that I could come up with multiple examples of ‘train-wreck’ blogs quickly and not ‘Level 6′ blogs.
11. And comments, and posts that make me want to comment…
So post yours here, please. Reactions to my list? What blogs are drawn to, that give good ‘signal’?
A B2B marketing blog by an honest-to-goodness marketing manager for an industrial manufacturer.