Posted on by Dave J.

Google Trends: ThomasNet vs. GlobalSpec

UPDATED: See clarification about ‘Also visited’ below.

Just announced that Google Labs’ Website Trends tool can put graphs side-by-side. Hard numbers are not shown, which is probably smart on their part. And ‘tiny’ sites like companies in my industry don’t have enough traffic.

So why not compare ThomasNet and GlobalSpec? This data I limited to USA users, since worldwide, the trends were nearly the same (and USA is my market). I also tried adding iqsdirectory.com, but not enough traffic to rank.

Thomas shows more traffic than GlobalSpec from USA visitors:

In the same screen they also show other sites their users visited. (Blue bar =TN, Red bar =GS)

TN’s visitors must include a lot of their salespeople, as the #1 ‘also visited’ site is their extranet. #3 Webtraxs.com is their website analytics tool.

UPDATE: Per a comment left at the site, this isn’t exactly true summation on my part:
“A better way to think about it is the reverse: Nearly all users of TRRep.com visit ThomasNet.com, which makes perfect sense. This creates, statistically, a very tight association between the two. The point is that it has nothing to do with frequency, but with statistical probability.”

Meanwhile GlobalSpec’s visitors hit have a high probability of visiting ip09.com the most, which I am guessing must host their newsletter content somehow. Interesting to see trade-pub Machine Design as #2 ‘also visited’ site.

Like any trend-graph, things are open for interpretation. What do you think this all means? Ultimately, I am looking at leads delivered, but this gives an overall idea of visibility.

12 Replies to “Google Trends: ThomasNet vs. GlobalSpec”

  1. Hi Dave,Just to clarify, “Also Visited” does not mean “the most visited other sites by ThomasNet users”.If it was, google would be at the top of everyone’s list along with yahoo and the other usual suspects.It’s actually an affinity, or a propensity: there is a high propensity of users of site X to visit site Y.From Google:“The Also visited and Also searched for columns depict correlation, showing other websites and other search terms that the site’s visitors are likely to visit and search for.”A better way to think about it is the reverse: Nearly all users of TRRep.com visit ThomasNet.com, which makes perfect sense. This creates, statistically, a very tight association between the two.The point is that it has nothing to do with frequency, but with statistical probability.What it does not say is that most, or even many (depending on your definition) ThomasNet.com users are salespeople.

  2. Hi Dave,Just to clarify, “Also Visited” does not mean “the most visited other sites by ThomasNet users”.If it was, google would be at the top of everyone’s list along with yahoo and the other usual suspects.It’s actually an affinity, or a propensity: there is a high propensity of users of site X to visit site Y.From Google:”The Also visited and Also searched for columns depict correlation, showing other websites and other search terms that the site’s visitors are likely to visit and search for.”A better way to think about it is the reverse: Nearly all users of TRRep.com visit ThomasNet.com, which makes perfect sense. This creates, statistically, a very tight association between the two.The point is that it has nothing to do with frequency, but with statistical probability.What it does not say is that most, or even many (depending on your definition) ThomasNet.com users are salespeople.

  3. Thanks for the clarification, I guess it is easy to make assumptions of what the ‘also visited’ info means. I will add a note to the post to clarify.

  4. Thanks for the clarification, I guess it is easy to make assumptions of what the ‘also visited’ info means. I will add a note to the post to clarify.

  9. More traffic doesn’t mean better traffic. It’s easy to buy keywords to drive traffic to your site.From a B2B perspective if the traffic is mostly consumers then its not really the visitors they are looking for.

  10. More traffic doesn’t mean better traffic. It’s easy to buy keywords to drive traffic to your site.From a B2B perspective if the traffic is mostly consumers then its not really the visitors they are looking for.

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