Okay, I’m going to be a part of a panel discussion about B2B blogging at next month’s national BMA event. So I had a couple burning questions to ask the man who invited me, Gary Slack, to find out his ideas and expectations.
Here’s the cream-puff question and answer. The much meatier one I’ll post next.
B2Blog:
I’m happy the event isn’t rolling blogging in with a ‘’social media’’ session. Do you see blogging as a different medium? Or is the hype of of social media something B2B folks aren’t interested in?Gary Slack:
I don’t know if blogging is or isn’t a different medium or even a “medium” (I’ll leave that question to experts like you, your fellow panelist Rick Short and session moderator Bob Pearson), but I do believe and know this: blogging is an important and big enough topic to b-to-b marketers to warrant its own breakout session at the national BMA conference.I’m sure blogging will come up in a number of other sessions, including the one being led by Bill Furlong about building b-to-b online communities and the one being led by Robin Fray Carey on business uses of social media. But we needed one session just on blogging alone. And, with Bob Pearson, former vice president of communities and conversations at Dell and now president of The Blog Council, leading your session along with Rick Short, yourself, and Obama America blogger Kevin Flynn as panelists, I know we’ll do the subject justice!
Hopefully we can dispel some of the myths about blogging that will come up during the event, and talk about reality.