This post is inspired by a promotional email that I’m not sure why I received, or why I opened. The subject line was ‘Customer Service’.
The email was from an Italian company promoting availability of product support via Skype.
Hmmm. Not a bad idea.
Today, our customers are working more globally, and more likely to use Skype to connect with their associates. So why not meet them where they are and let them use a tool they already like using?
Heck, we are already using it ourselves to communicate with our overseas agents.
I imagine for a European company, the country-to-country differences in phone service makes such a choice all the more compelling.
I’m glad I opened that email!