Category Archives: Marketing Management

Part of the point I’ve been telling myself about why I do this blog is this: Anyone can blog about how to be a marketer. But the reason I blog is (indirectly) about how hard it is. Decisions, effort, patience. … Continue reading →

I’m way too mild-mannered to be a fan boy of Steve Jobs, and also really want to avoid the cliche about blogging about his marketing chops. So I’ll just point at this comprehensive post I saw earlier today by Laura … Continue reading →

Not often that we bloggers pull out the swear words that really mean something. This just in from HackingWork.com: Bullshit from the World of Change Management: “Bullshit! What I can tell you from studying this for over two decades is that, mostly … Continue reading →

I’ll be upfront: I really think that Social Media is a FAIL waiting to happen for any industrial B2B marketer who tries when it just doesn’t make sense. Case in point is this email I received this morning, looking for … Continue reading →

Making the rounds right now is a cartoon titled The Reality of Scientific Research. It immediately struck me that it was almost exactly like marketing. So here is my edited version (my changes in blue):

I was recently at the Semicon/Intersolar trade show in San Francisco. Seven days of walking to and from Moscone Center, going out, attending events, and spending time exploring the city. Except for one trolley ride, I walked everywhere. I doubled-down on … Continue reading →

I’ve just started working with a new sales manager for our company. Great guy, but it’s tough starting out. Somehow we need to get a rhythm and teamwork going toward the same goals. My mind keeps slipping back to this … Continue reading →

I found myself staring at this group of logos in a recent email announcing an online/virtual trade show. So I thought I’d share them here. If all these companies are willing to participate in such an event, you have to … Continue reading →

This is crazy. I’ve heard the the song Twilight Zone by “Golden Earring” a million times. I loved it when it came out. Sing along with it. “When the bullet hits the bone. PSHEW.” But I have no idea what … Continue reading →