Category: Uncategorized

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Thomas Register rears its head again

While it is not a secret that Thomas Register has been copying IndustrialQuickSearch with “EZ” listing sites, but now they are starting to show up in search results on some terms. Let’s make this a case study…its a slow Friday anyway, isn’t it?

Search for screw machine products on Google and you will find the seventh result to be an EZ site. This page has a Google PageRank of 0. That’s -zero-. What it does have is 16 text links to “screw machine products”, each for a different type or category. Review the article I posted yesterday, After PageRank…, to understand that the author considers link text the second most important factor for a page’s ranking.

This isn’t the first page I’ve seen with good rankings in Google that would considered to be spamming. Case in point is this site: www.lre.com. Go there and check out the home page before it redirects to the real home page. That page is so loaded with hidden words and links it isn’t funny. I just reported to Google via their “dissatisfied with results” link at the bottom of the page. We’ll see what happens.

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Alphabet Soup?

This site just got blogged at Strategic Public Relations. If you go there you will see a critique against the use of acronyms. He’s right, and I’ll have to make sure that “B2B” is spelled out somewhere. But, by the same token, the people I am targeting this blog at should understand this language. Well, perhaps some are so steeped in what they are doing that they don’t differentiate their kind of marketing as B2B.

I think we all adjust our conversations to our audience, we just need to make sure our websites do the same.

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Another good blog

I’m fixing up the site a little bit before I move it. Meanwhile, check out my blog-roll link to MarketingFix, which is a multi-person blog summarizing news about tech-based marketing.

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Who is stupid?

Who is more gullible for scam-quality weight loss products? The consumer who buys it or the media and retailers who sell it? Doesn’t anyone stop and ask questions? Or do they just take your money?

Wal-mart, the champion of kid-friendly video games as Paul Harvey tells us, was selling this “Body Solutions” junk. Its been on the market for three years, and now the FTC is finally suing them. From a B2B perspective, the question is when do you tell your customer ‘no’ on moral grounds?

CBSFTC: Body Solutions Not The Solution

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That’s us, “I don’t know”

Measuring Marketing: Why Doesn’t Everyone Do It?

A good question. For small timers like me, the answer is its not worth it. Well some of the time it is, but then it can be inconclusive, if best. I track activity on our website most closely, but the article even condemns that as simple-minded. Of course saying that we go with our gut sounds simple-minded, but we are in a small-enough organization to be directly connected to the pulse of the customer and the marketing and the web to sense connections that real marketers can only get from tracking numbers.