So leads a mailer I recently received from ISA (Instrument Society of America). Seems that they are putting together their “First Annual Marketing & Sales Summit”. Wow, a real B2B organization putting together a marketing program!
The ISA seems to be more about software and automation these days than instruments per-say, so maybe I’m overreaching in thinking they care about ‘industrial’ marketing vs. ‘tech’ marketing.
Anyway, it lands at a bad time for me to be able to attend (second week of September), but maybe some of you guys out there are interested. www.isa.org/rsvp/1