Seth said it, were you listening?

Posted on August 8, 2006 by Dave J.

It bears repeating:

“If you’re busy marketing like you’ve got my attention, you’ve already made a huge mistake.” –Seth Godin

Need some proactive material on what to do about it? Here: Unconverted Leads: What Do You Do With Them? By Sean D’Souza.

BTW: I feel compelled to share: I clicked on an untargeted banner ad yesterday. Don’t know if I ever have before. Maybe I did when the web was young and I was curious. It was an ad for the new DVD set for Brisco County Jr. And that’s going on my xmas list, no sale today. Now how many banners have I needed to ignore over the years just to find this one?

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  • Larry Hendrick

    Oh yeah! Brisco County Jr is great. It <>is<> available at AOL free, although this requires watching it on a computer screen rather than the television. The DVDs will be a nice addition to your stocking.

  • Larry Hendrick

    available at AOL free, although this requires watching it on a computer screen rather than the television. The DVDs will be a nice addition to your stocking.

  • Internet Auction Help

    So what was the motivator for clicking this one?

  • Internet Auction Help

    So what was the motivator for clicking this one?

  • web directory

    I myself cant remember when was the last i clicked a banner, its amazing they are still alive

  • Chris Haddad

    Brisco transcends logic and common sense. You can be forgiven for giving in to the click.Personally, I can’t even remember the last time I consciously <>saw<> a banner ad. I had a client (a politician) asking me the other day if she should invest in online banner advertising and I said “Sure, if you want to throw your money away.”Crazy world.

  • Chris Haddad

    a banner ad. I had a client (a politician) asking me the other day if she should invest in online banner advertising and I said “Sure, if you want to throw your money away.”Crazy world.

  • Rajan Sodhi

    Here’s an article on Google vs. Shopping.com about which provides more accurately targeted banner ads to the user. < HREF="http://blog.productwiki.com/2006/08/dont-settle-for-google-adsense.html" REL="nofollow">Read article here<>

  • web directory

    I myself cant remember when was the last i clicked a banner, its amazing they are still alive