Collateral for the 21st Century

I hate ‘webinars’. They just seem to promise too much while reeking of sales pitch. Then there is all the technology required to ‘log-in’. Often they are just talking heads and PowerPoint slides. And you’ve got to sit thru the whole thing to get to the good stuff, if there is any.

All the classic collateral tools work well enough, but is there a way to make them better, leveraging the web? MarketingSherpa posted a new report that may be an answer:

Marketing Collateral Adored by Reps & Prospects Alike — PowerPoint-Style Libraries With Audio

Malvern Instruments found a service that provides such presentations over the web, giving them great usage data and flexibility to let their folks put together their own presentations. You can see a sample ‘On Demand Training’ presentation here.

Because of its slide-by-slide navigation, the user has control to skip slides or browse around to find if the presentation is really worth it. Malvern says they try to keep each ‘training’ to less than five minutes. They are requiring registration to see most of the presentations.

In the comments to the article, other services besides Brainshark (that Malvern uses) are listed. Very cool stuff!