I talk a lot about business directories here. Their kissing-cousin, the Yellow Pages, aren’t relative to my kind of marketing. But they struggle a lot with the same changes caused by the internet.
The Yellow Pages & Small Business Commandos Blog is a bit infrequent, but Dick Larkin’s posts are good stuff. His latest post tells about one yellow page publisher that is ignoring the internet. But its really a business lesson. Here’s the sum of his post titled Zig vs. Zag:
“The print strategy will probably not carry Seig for the next two decades, but by that time, a company with an Internet strategy will have paid through the nose for the deep market penetration that Valley has achieved.
See, it’s all about picking a strategy and sticking to it.
That is one of the toughest business strategies of all.”
Well said Dick! Looks like Seig is being business-smart and market-savvy.