Here’s an interesting brainstorm from Dana VanDen Heuvel on how Web 2.0 is enabling Sales 2.0. Not everything applies to every situation, but certainly these are creeping into our (pro-active) salespeoples’ lives.
“Areas affected by Sales 2.0:
- Voice communications (VOIP, cell, Skype)
- Sales rep availability (always on)
- Conference calling (free)
- Sales force automation (web based)
- Customer communication (blogging, email)
- Customer community (wiki, jotspot)
- Project management
- Messaging
- email (mobile)
- IM (in office, sidekick, etc)
- Pre-call planning / customer research
- Collaboration (internal blogs, wikis, IM)
- Collateral (real time, PDF, POD (print on demand)
- Document authoring (web document authoring)”
The above is just one section of a long post of ideas and observations. And if this is how our salespeople are going to be selling, what does Marketing 2.0 look like? Hmmm.
A B2B marketing blog by an honest-to-goodness marketing manager for an industrial manufacturer.