Here’s an interesting brainstorm from Dana VanDen Heuvel on how Web 2.0 is enabling Sales 2.0. Not everything applies to every situation, but certainly these are creeping into our (pro-active) salespeoples’ lives.
“Areas affected by Sales 2.0:
– Voice communications (VOIP, cell, Skype)
– Sales rep availability (always on)
– Conference calling (free)
– Sales force automation (web based)
– Customer communication (blogging, email)
– Customer community (wiki, jotspot)
– Project management
– Messaging
– email (mobile)
– IM (in office, sidekick, etc)
– Pre-call planning / customer research
– Collaboration (internal blogs, wikis, IM)
– Collateral (real time, PDF, POD (print on demand)
– Document authoring (web document authoring)”
The above is just one section of a long post of ideas and observations. And if this is how our salespeople are going to be selling, what does Marketing 2.0 look like? Hmmm.