I’m not sure how much anyone really cares about Business.com. They spent a bunch for their name (it was big news at the time), but have never really risen to prominence, but they did escape the dot-com melt-down. I think they are more popular with the business services sector. I received two announcements from them this week:
They will be using popularity/performance of your directory listings to rank, ala Google AdWords. So ranking will be a combination of your PPC rate and click-thrus. I don’t know how competitive some categories may be, or if this is just a way to encourage folks to increase their PPC rates.
They have unveiled work.com as a new website with the tag line “how-to guides for your business’. User generated rankings and content make it ‘Web 2.0’:
“The site features unique ‘How-to Guides’ for more than 1,000 business topics, ranging from start up basics to advanced management techniques…The community platform we created allows users to rate guides, connect with experts, and most importantly, allows our users to write guides on areas of their expertise.”
Generally, I’ve become jaded by the availability of this kind of content on the web. But it is good fodder for displaying their biz.com listings. The articles are nice that they also have sections that link to other sites and blogs/forums which is nice.