Stuck in the middle

Posted on October 11, 2006 by Dave J.

Which do you want: to be right…or to win? If you said both, you must be a B2B marketer…

Fact: Salespeople want to win.
Fact: Engineers want to be right.
Therefor: Marketers are stuck in the middle!

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  • Anonymous

    Well, at least you can have a < HREF="http://www.sing365.com/music/lyric.nsf/Smack-Dab-In-The-Middle-lyrics-Ray-Charles/60C3144921F0F31748256C240011CEDD" REL="nofollow">cool theme song<>!Boyink

  • Anonymous

    !Boyink

  • Anonymous

    And marketers have more fun. As a marketing professsor – I always tell my students they need to be in the middle of it ALL!

  • Anonymous

    And marketers have more fun. As a marketing professsor – I always tell my students they need to be in the middle of it ALL!

  • Dave J.

    Mike–Thanks for the laugh!Michelle–Yes, being in the middle is fun and exciting. One just needs to realize the agendas and expectations of those around you.

  • Dave J.

    Mike–Thanks for the laugh!Michelle–Yes, being in the middle is fun and exciting. One just needs to realize the agendas and expectations of those around you.

  • Anonymous

    Not sure what you’re saying but IMO to win you have to be right. And when you’re right then obviously you win. Being somewhere in the middle can only mean you’ve either lost or was wrong.

  • Anonymous

    Not sure what you’re saying but IMO to win you have to be right. And when you’re right then obviously you win. Being somewhere in the middle can only mean you’ve either lost or was wrong.