The Game Show

Posted on March 12, 2007 by Dave J.

I loved being a B2B sales guy. The best part was that we are ‘demand driven’, which means no cold calling.

Sales people are the weak link in our marketing, re-interpreting our plans or materials, or worse ignoring them. They tend to think like billboards when cold-calling, not gatekeepers.

Its worst when they think its a game show. Have you heard this one come out of your salespersons’ mouth:

“Dialing for dollars”

I just hung up with a guy who was obviously doing just that. Adios muchacho!

UPDATE: Third message from a translation service. Third time at lunch. Non-committal message. This time “I’m sure your busy, so I’m going to take the liberty of sending you some literature”. NO, you called at lunch and left a message that you didn’t make compelling to return.

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  • Larry Hendrick

    I’m with you Dave. As a professional salesman, it’s a tactic I’ve never used. I don’t see the real value or who it’s supposed to benefit. Sometimes I’m dense like that.

  • Larry Hendrick

    I’m with you Dave. As a professional salesman, it’s a tactic I’ve never used. I don’t see the real value or who it’s supposed to benefit. Sometimes I’m dense like that.

  • Dave J.

    Its seems to be done almost in desperation, as no other technique is available to the caller. It makes them look productive, given very little resources.

  • Dave J.

    Its seems to be done almost in desperation, as no other technique is available to the caller. It makes them look productive, given very little resources.