The Game Show

I loved being a B2B sales guy. The best part was that we are ‘demand driven’, which means no cold calling.

Sales people are the weak link in our marketing, re-interpreting our plans or materials, or worse ignoring them. They tend to think like billboards when cold-calling, not gatekeepers.

Its worst when they think its a game show. Have you heard this one come out of your salespersons’ mouth:

“Dialing for dollars”

I just hung up with a guy who was obviously doing just that. Adios muchacho!

UPDATE: Third message from a translation service. Third time at lunch. Non-committal message. This time “I’m sure your busy, so I’m going to take the liberty of sending you some literature”. NO, you called at lunch and left a message that you didn’t make compelling to return.

4 Replies to “The Game Show”

  1. I’m with you Dave. As a professional salesman, it’s a tactic I’ve never used. I don’t see the real value or who it’s supposed to benefit. Sometimes I’m dense like that.

  2. I’m with you Dave. As a professional salesman, it’s a tactic I’ve never used. I don’t see the real value or who it’s supposed to benefit. Sometimes I’m dense like that.

  3. Its seems to be done almost in desperation, as no other technique is available to the caller. It makes them look productive, given very little resources.

  4. Its seems to be done almost in desperation, as no other technique is available to the caller. It makes them look productive, given very little resources.

Comments are closed.