I loved being a B2B sales guy. The best part was that we are ‘demand driven’, which means no cold calling.
Sales people are the weak link in our marketing, re-interpreting our plans or materials, or worse ignoring them. They tend to think like billboards when cold-calling, not gatekeepers.
Its worst when they think its a game show. Have you heard this one come out of your salespersons’ mouth:
“Dialing for dollars”
I just hung up with a guy who was obviously doing just that. Adios muchacho!
UPDATE: Third message from a translation service. Third time at lunch. Non-committal message. This time “I’m sure your busy, so I’m going to take the liberty of sending you some literature”. NO, you called at lunch and left a message that you didn’t make compelling to return.