Found this email in my email this morning:
“With Our Ideal Lead Generation Program, Leads Are Cheaper, More Sales Happen Faster!
We are the only lead generation company in the world that can generate ideal leads. When you have ideal leads, you make lots of sales, faster and cheaper. When you make lots of sales faster, you grow. When you grow, you profit. When you profit, you win.
We have a program that gets news articles and feature stories published about your products. The articles generate many new leads.
Our ideal lead generation program: Your powerful marketing message, designed to attract interest, delivered by credible sources, as third-party endorsements, to qualified prospects, in volume, at low unit cost, with repetition, impingement, penetration and duplication, causing understanding of your message that results in two-way communication between you and your prospect about your product.
There is no lead generation more powerful. We are the only ones that do this. Your competitive advantage will be huge. We work for one company in each market niche. No competitors.
Ideal leads have a much smaller unit cost than advertising. There are more leads because your response rate is higher. Ideal leads are higher quality leads so you sell more of them and you sell them faster. Let us show you how it works.”
Is there one reason I should find this bluster credible? They describe the holy-grail of PR marketing and assume that I should believe them. Of course in the middle of all this, they assume that they can use “your power marketing message”. Really, if I had a powerful message to start with, I probably wouldn’t need them to get it out, would I?
I guess they are working their own program well, because they are going to get their ‘ideal leads’ with this email: gullible, desperate marketing managers or business owners.
Everything you need to know is in the opening sentence: “We are the only lead generation company in the world that can generate ideal leads.” Caveat emptor.
Everything you need to know is in the opening sentence: “We are the only lead generation company in the world that can generate ideal leads.” Caveat emptor.
It’s no wonder you don’t share the name of the company. With that kind of lead generation advantage, I’m sure you want to keep it to yourself. (Said tongue-in-cheekly.)
It’s no wonder you don’t share the name of the company. With that kind of lead generation advantage, I’m sure you want to keep it to yourself. (Said tongue-in-cheekly.)
It looks like it’s an article syndication service. there’s some downsides to using those too… since search engines penalize duplicate content. But, i am sure most people can tell just from reading their copy, that they are full of shinola.
hmmm, we have quite a few spamming companies in Dubai….
hmmm, we have quite a few spamming companies in Dubai….
I get SO tired of these kind of emails with their empty promises. It makes me think, as you said, of all the unknowing who buy into this crap.
I get SO tired of these kind of emails with their empty promises. It makes me think, as you said, of all the unknowing who buy into this crap.
couldn’t agree more with robert.
couldn’t agree more with robert.
It looks like it's an article syndication service. there's some downsides to using those too… since search engines penalize duplicate content. < />< />But, i am sure most people can tell just from reading their copy, that they are full of shinola.