All my marketing problems solved!

Found this email in my email this morning:

“With Our Ideal Lead Generation Program, Leads Are Cheaper, More Sales Happen Faster!

We are the only lead generation company in the world that can generate ideal leads. When you have ideal leads, you make lots of sales, faster and cheaper. When you make lots of sales faster, you grow. When you grow, you profit. When you profit, you win.

We have a program that gets news articles and feature stories published about your products. The articles generate many new leads.

Our ideal lead generation program: Your powerful marketing message, designed to attract interest, delivered by credible sources, as third-party endorsements, to qualified prospects, in volume, at low unit cost, with repetition, impingement, penetration and duplication, causing understanding of your message that results in two-way communication between you and your prospect about your product.

There is no lead generation more powerful. We are the only ones that do this. Your competitive advantage will be huge. We work for one company in each market niche. No competitors.

Ideal leads have a much smaller unit cost than advertising. There are more leads because your response rate is higher. Ideal leads are higher quality leads so you sell more of them and you sell them faster. Let us show you how it works.”

Is there one reason I should find this bluster credible? They describe the holy-grail of PR marketing and assume that I should believe them. Of course in the middle of all this, they assume that they can use “your power marketing message”. Really, if I had a powerful message to start with, I probably wouldn’t need them to get it out, would I?

I guess they are working their own program well, because they are going to get their ‘ideal leads’ with this email: gullible, desperate marketing managers or business owners.