Free competitive advertising from Google!

Posted on January 31, 2008 by Dave J.

Wow, I just found this. I just Googled my main competitor to see who was running AdWords against their brand name. I scrolled down to the bottom of the page and voila, there it was:

searches related to: [my competitor]

Searches related to : [Brand-X]
[my brand] [Brand-Y]

Google obviously knows that BrandX and my company are the top players in the same business. (Brand-Y is in a different market and is just one letter off from my competitor’s brand.)

Wow, free advertising on searches for their brand without pissing them off. Thanks Google!

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  • David Reske

    Thanks for pointing this out. I just tried it on one of our clients and Google lists our client’s competitors on the bottom, but when I search for the competitors, Google doesn’t list my client. That doesn’t seem fair! Do you know anyway around that?

  • David Reske

    Thanks for pointing this out. I just tried it on one of our clients and Google lists our client’s competitors on the bottom, but when I search for the competitors, Google doesn’t list my client. That doesn’t seem fair! Do you know anyway around that?

  • Dave J.

    David–I noticed the same thing…a search for my brand doesn’t generate such a listing. No idea why. Thanks for commenting.

  • Dave J.

    David–I noticed the same thing…a search for my brand doesn’t generate such a listing. No idea why. Thanks for commenting.

  • ign

    Because the search engines results change so much I recommend to visit more updated changes about search engines results in searchengineland.com or searchenginewatch.com When posting screenshots.. I recommend to use Snagit, easy and fast to manipulate the pictures

  • ign

    Because the search engines results change so much I recommend to visit more updated changes about search engines results in searchengineland.com or searchenginewatch.com When posting screenshots.. I recommend to use Snagit, easy and fast to manipulate the pictures