Loved those Super bowl ads?

Posted on February 4, 2008 by Dave J.

Hey, are we marketers or what? I haven’t seen any blog posts about last nights Super Bowl commercials. Sure they are nearly irrelevant to us B2B types, but they are fun. Or are you all out there too busy working on your Web2.0 campaigns for 2008?

Me, I lost my notes and shouldn’t really pig-out on time and bandwidth at work to review all the ads and give you my opinions. So here’s some quick thoughts and links.

Winners:

  • Loved the two Coca-cola ads. Charlie Brown wins! Peace exists in Washington DC. A great theme for a product that should be loved.
  • FedEx giant pigeon ad was great (and B2B). It pokes at the issue of fear, but really the fun makes it a brand to love.
  • The Wall-e ad was terrific. When every other movie runs a trailer, Pixar goes the extra mile here. Wall-e gets love just from being associated with Buzz and Woody.

Losers:

  • Dannica Patrick stripping at GoDaddy.com? Girl next door goes bad? GoDaddy has a weird problem with portraying women (wholesome on their website, slutty on their ads). I don’t even have the dignity to go to their website to see what it was all about. And I’m a customer.
  • UnderArmour you are not Apple.
  • Sunsilk if you get permission to use Madonna’s image and music in a commercial, why waste the rest of the ad with anyone else? Ray of Light even, it ties in with your brand name. (See SoBee rockin’ with Thriller…that’s what I’m talkin about.)
  • SalesGenie, a lot of folks will say you are out of place, as cute as your ads were. And if you are so good at sales leads, wouldn’t you be spending the money on direct mail?

Love wins! Hat tip to Seth for bringing up the subject.

Anybody else got thoughts on these or other ads?

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  • Computer Consulting Kit Home Study Course

    Dave,Regarding GoDaddy and Danica Patrick, I’ve always wondered why Bob Parsons doesn’t worry about offending female prospects and customers.In the early days of my career, I was always told to steer clear of (a) religion, (b) sex, and (c) politics and you’ll be a LOT less likely to offend anyone inadvertently.However since GoDaddy keeps repeating this strategy year-after-year, it must be working/profitable enough to take any related flack.Joshua Feinberg

  • Computer Consulting Kit Home S

    Dave,< />< />Regarding GoDaddy and Danica Patrick, I've always wondered why Bob Parsons doesn't worry about offending female prospects and customers.< />< />In the early days of my career, I was always told to steer clear of (a) religion, (b) sex, and (c) politics and you'll be a LOT less likely to offend anyone inadvertently.< />< />However since GoDaddy keeps repeating this strategy year-after-year, it must be working/profitable enough to take any related flack.< />< />Joshua Feinberg