Growing more leads with a new website

Last week I gave a little report on the success of my new company website. I’ve been asked more than once…why. Good question.

First, let me point out that my AdWords and other promotions were untouched except for the landing page. The only thing that changed was the website.

Also, since I wrote that post, I looked at the ‘impressions’ of my AdWords campaign to confirm that search traffic was down for January, just like traffic on my site was. So the decrease in traffic is not caused by the website.

A bit of pruning:
The new website did not replicate every page from the old site, and ’302 redirects’ did not save every attempted visit from getting a 404 error. In essence, I think I cut off a bit of ‘dead wood’ from the site. That dropped traffic a little bit, and may partly account for the lowered single-page views (or “bounces”).

Strengthen the branches:
Mike Boyink’s & my updated navigation scheme works better. The number of visitors to my main product page was way up, and then they filtered down to the product pages. Whamo–more conversions.

Enjoy the blooms:
I don’t really have an answer for why my paid search advertising had conversions jump up. I’ll continue to observe for answers, but for now, I’ll just enjoy the sweet smell of success!