Updated website, updated ROI!

Posted on February 8, 2008 by Dave J.

It’s been a little over a month since I launched my company’s new website. I was able to get a full month of traffic data via Google Analytics to review for January. I decided to compare it to the average of the preceding three months. Here are the major observations:

1. Lowered bounce rate
This was surprising me because my bounce rate (number of visitors viewing only one page) has been pretty much the same since inception. It dropped by more than 8%. That also meant that visitors stayed an average of one minute longer and viewed one more page. Traffic to the main product page improved the most, as well.

2. More leads
Despite a drop in number of visitors for January, the number of leads was up. (Ain’t tellin’ how much.) I made some calculations based on our close ratio and average sale to impress the boss with ROI. It also made me feel better about all the work I did.

3. Steady in the Google
I was most nervous about how Google would rank my new web pages. The new website maintained its ranking in Google, almost exactly. Two less-important keyword phrases dropped, but I’m not worried about them.

So, updating a website and doing it right is worth all the effort. (Still ain’t tellin’ how much it was worth!)

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  • Larry Hendrick

    Dave, do you attribute the increase in leads directly to the new design, or were there other factors involved … ads in new places, etc. Are the keywords that are ranking, ranking better? Without revealing too much, will the ROI impress the boss?

  • Larry Hendrick

    Dave, do you attribute the increase in leads directly to the new design, or were there other factors involved … ads in new places, etc. Are the keywords that are ranking, ranking better? Without revealing too much, will the ROI impress the boss?

  • Dave J.

    All the questions I didn’t answer!Yes, I impressed the boss.I think maybe another post about WHY more leads is in order. Too much for this tiny box.

  • Dave J.

    All the questions I didn’t answer!Yes, I impressed the boss.I think maybe another post about WHY more leads is in order. Too much for this tiny box.

  • john

    Thanks for the insights! I also launched a new site and am still worrying about Google position.Did your SE ranking change w/ new site launch?Do you think the drop in visitors for January was associated with your new web site?Thanks again.

  • john

    Thanks for the insights! I also launched a new site and am still worrying about Google position.Did your SE ranking change w/ new site launch?Do you think the drop in visitors for January was associated with your new web site?Thanks again.

  • Dave J.

    John–See my < HREF="http://www.b2blog.com/2008/02/growing-more-leads-with-new-website.htm" REL="nofollow">latest post<> for detail.And re-read this post. Google results didn’t change.

  • Dave J.

    for detail.And re-read this post. Google results didn’t change.

  • Lottie

    Sounds like you develped some knowledge of what works and what doesnt for your website. Excellent stuff! Good news.

  • Lottie

    Sounds like you develped some knowledge of what works and what doesnt for your website. Excellent stuff! Good news.