AdNonsense Advertising

Posted on July 31, 2008 by Dave J.

Saw this post yesterday by Tatum Marketing: B2B Online Advertising – You Need to Change the Default Settings

“The first of these settings is an automatic opt-in to a content network. When you’re in a content network, your ad is served on non-search engine websites – presumably those whose content subject matter is a match for your ad.”

How important is this? Take a look at this example of what not to do I found:

Hmmm, Adsense is content-matching based on the word ‘strip’. And this poor advertiser is getting 95K views just from Bloglines users!!!

If they are lucky, no one is actually clicking on their ad. Even 0.1% of viewers click (accidentally or curiously, I assume), that’s 95 clicks to pay for every day the ad runs.

Adsense for B2B marketing: Adnonsense … if you aren’t careful.

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  • Bruno

    It was an awful example. This AdNonsense got the wrong public target. I´d rather to spend my time trying to promote my company in a more directed site like business.com or yellowpages.com. Maybe using all the company validation and collaboration from attest.us.

  • Bruno

    It was an awful example. This AdNonsense got the wrong public target. I´d rather to spend my time trying to promote my company in a more directed site like business.com or yellowpages.com. Maybe using all the company validation and collaboration from attest.us.

  • Susan Pascal Tatum

    Hi Dave,Great example. Thanks for adding yet another reason to beware of the content network.Susan

  • Susan Pascal Tatum

    Hi Dave,Great example. Thanks for adding yet another reason to beware of the content network.Susan

  • Scott

    This is why I simply do not use the content network. I understand that if you craft a very targeted campaign, it can work and deliver clicks at substantially lower costs. But the quality of that traffic is still questionable.

  • Scott

    This is why I simply do not use the content network. I understand that if you craft a very targeted campaign, it can work and deliver clicks at substantially lower costs. But the quality of that traffic is still questionable.