I’m sitting at work unable to watch the Inauguration. I really feel like I’m missing out. Hopefully a full dose of TV news tonight will help (that I haven’t watched in years). I don’t think NPR is going to do the trick.
Why is that? What makes this the Inauguration? Race? Youth? Hope? Change?
Whatever the reason, President Obama has a great starting point, with a willing mood to listen and follow by the American people.
One of the things I’ve studied in the blogosphere is how to institute ‘change’. Its a huge undertaking, even for seemingly minor changes. Having the attention everyone involved is a huge, huge, step.
Especially when there is no cost to just ignore it all.
Do the people realize that the change has to start with themselves, with their involvement in the change process? Or will they get bored or frustrated and tune out?
That they/we have to commit to the process.
As I told my sunday-school constituents (4-6th grade boys) this week, commitment is a willing choice, but one that often doesn’t mean the easy road. And it’s easy to say ‘yes we can’–but so, so much harder to actually do it!
Not only does this apply to ‘the people’, but also the leader. He has to be part of this covenant and keep engaging us. Not get sucked into the beaucracy that he will now lead.
Yes We Can?
- If the President gets to keep his Blackberry, change will be possible.
- If he gives us a concrete change in our lives right away (the 80/20 rule), people will stay engaged.
- If he gives us specific actions we can take to help him, change will be not far away.
I so want to believe that the promised change is possible … and it all rides on his symbolic Blackberry.
A B2B marketing blog by an honest-to-goodness marketing manager for an industrial manufacturer.