The Twitter thing is everywhere! Here is a new application from my inbox:
“Twitter may be all the rage, but for BtoB marketers who need to reach a very specific audience – not the masses – it holds little value. Now, there’s a micro-blogging tool for BtoB professionals – a way they can keep up-to-date about what’s happening now in their vertical market. For marketers, it’s a great real-time communication tool, where they can “chatter,” knowing industry buyers are listening.”
… So MediaBrains introduces their new “Business Chatter” tool …
“Business Chatter appears on every page of the MediaBrains Business Directory for your vertical market. It’s a simple, yet extremely effective way to reach out to customers and prospects, drive leads and expand your business. When you make a post, it links directly to your Company Profile page. So anyone who reads your Chatter can click directly to your Company Profile.”
The link I followed in the email dumped me to a page where I could immediately post chatter on behalf of my company. I tried it and it worked exactly as promoted, my chatter showed up on the directory site my company is listed in immediately.
It did tell me that I could post another ‘chatter’ on 5/15, a month away. That seems like a fair way to throttle postings. RSS feeds are available for chatter.
The chatter links to your company profile, but as an un-enhanced listing, there is no link to my site from there. Even so, the chatter would make more sense if you could link it to further details. That said, the beauty of Twitter (and Chatter) is that you have some freedom to post news without having to make sure a full collateral set is ready to back it up.
And for those who wonder if this service could be abused, the answer is yes. But their TOS make some pretty fair ground rules, and since the chatters are linked to your company profile, it’s pretty easy to trace those who abuse it.
Gimmick or gadget?
As much as I want to like this tool and its application, it isn’t Twitter. It is a firehose of information for directory visitors, but I wonder about the real value and interest in its content. And without the relationship of ‘followers’ that Twitter provides or direct links to your site, there is no feedback to maintain its use.
Now maybe the real benefit will be the flow of keywords to MediaBrian’s sites.
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I want to thank you so much for this informative post. I enjoyed reading your blog.Keep up the great work you do with your subjects and topics for discussion.