B2B and Industrial Marketing Blog
Why don’t you see more traditional advertisers on the web? According to this interview with Jerry Back, it is because web works best as a direct-response medium. I would add that it is also an information medium. Radio and TV offer branding, which is valuable side-benefit of their direct-response messages.
MarketingFix: Why Aren’t Traditional Advertisers Fully Embracing the Web
Its nice that Google understands their customers enough to post articles like this. Basic, yet comprehensive info on being in Google. Someone I know could use this, who’s site is down to one page in Google. If he only knew!
I am looking to use some help with my website’s rankings for certain keywords. So, I found this site helpful to understand what to expect. (Found via SitePoint newsletter.)
Search Engine Optimization Organization and SEO consultants directory
Here is a snip from an email I got today from a trade magazine:
For $30,000 gross ($25,500 net) you can run as many ads as you want, up to 3 pages an issue for 12 issues…
This program serves our members in supplementing their marketing budgets through Semiconductor Magazine. Our 45,000 global readers benefit by reading a healthy content rich editorial package and benefit from increased advertising messages from the industry’s suppliers.
A very radical offer isn’t it? If I felt this publication covered enough of our target market, it would be hard to pass up. But what would the readers think of a surge in advertising (3 pages per issue per advertiser)?
Sorting through my email, I found this gem. It gets a “lol” (laugh out loud) from me, but then I start thinking–who wrote this and why did they send it?
We are pleased to provide you with the April 2003 issue of the Bismarck-Mandan Development Association UPDATE Newsletter!
To read this issue, just click on this link: http://www.bmda.org/Newsletter/index.asp. If your email program doesn’t support links to the Internet, please cut and paste the address, starting with “http”, into a web browser such as Netscape or Internet Explorer. Be sure to highlight the ENTIRE address as line wrapping may occur. An Adobe Acrobat (pdf) version of the newsletter has also been attached on the chance that our web links won’t work with your browser.
Included in this issue:
North Dakota ranked in top six states for overall cost of doing business
Bismarck State College receives grant for energy training
• Mandan re-development project update
• NorthDakotaHasJobs.com
• New officers, board members for BMDA
• New and renewing BMDA members
Feel free to pass this newsletter on to interested friends and business associates. You can also direct them to our web site at www.bmda.org. Want to unsubscribe? Having trouble accessing a story? Receiving this newsletter from a friend or colleague and want to be added to our regular mailing list? Email your message to info@bmda.org.
Discuss amonst yourselves…Trade shows, necessary evil or outdated marketing tool.
I’ve got a warrant for my “arrest”. I’ll be going to jail tomorrow as a fundraiser for the MDA. If I make bail of $1,000, I don’t have to go. Readers of this blog may contribute. I’ll even promise a post on a subject of your choice, if you do! You can promise a check or give me your credit card number. Email me at dave@b2blog.com. I’ll need your response by 8:30 tomorrow morning to make bail.
What would you do if you were trying too sell a software package to three different clients with similar needs? Would you send them each other’s phone numbers and let them talk? Well, that’s what the consultant for Goldmine has done. He’s also included the info for a current user that we can also contact.
I think its a very progressive idea, probably based on some idea that clients would prefer to talk to other clients, rather than the salesperson. We’ll see how it works out.
Aren’t our websites about selling? This article makes a case for a compelling home page that draws the visitor in. If they don’t go past the home page, you aren’t going to sell them anything.
Got the following email from a reader:
The Marketing update Meeting:
CEO: Hi Dave, how did we do this month.
Dave: I got 136 click throughs from IQS and 22 from Thomas and some more from Google adwords and overture.
CEO: How much did that cost us ?
Dave: Let me check ! (fumbling for calculator) Total yearly cost / 12 = monthly cost. Monthly cost / 136 for IQS cost per click and / 22 for TR cost per click and the same formula for google and overture. $XXX dollars.
CEO: How many sales did we get from those clicks ?
Dave: I’m not sure
CEO: You mean we are paying for clicks with no way to find out if they became a sale ?
Dave: Uh, I guess so.
CEO: Well, at least you got some contact info for our direct mailing list.
Dave: Uh no, click throughs do not provide contact information.
CEO: Why are we using click throughs then ?
Dave: Well, I know that our customers will find our web site on their own.
CEO: Dave, I hope your right. I just hate losing all those click throughs with no way to follow up with them.
My measured reply:
The CEO’s got Dave cornered with the classic “what’s the ROI on our advertising budget” sting. Will he survive? Will he bluff his way out like marketing managers before him or just take it in the pants? Perhaps he can pull a Captain Kirk and get out of the impossible. Tune in to find out!
Okay, I’m stalling. I come up with a real answer later.